- Case Study
High Tech and Software industry - A leading B2B Data Storage Technology Services and an American publicly traded company headquartered in California, U.S. It develops all-flash data storage hardware and software products.
Objective
To capture return visitors with custom experience capitalizing on their behavioural interest from a previous visit
To deliver personalized content on Home page and campaign landing pages, real-time, based on the type of industry/domain of the returning visitors
To build customer attributes across verticals/industry domains
To increase click-through conversions on the home page and campaign landing pages
To increase overall site conversion rate
Challenge & Solution
- Worked with the business, marketing and content teams to understand the objectives of the personalization activities
- Defined and configured customer attributes for account-based marketing and personalization
- Provided recaps and insights for the performance of content marketing campaigns
- Implemented tagging on the site for effective measurement of customer interactions and conversions personalization reporting and analysis
- Leveraged data to gauge content themes, topics and effectiveness
- Defined and tracked key metrics and made necessary recommendations
Achievements
- Higher engagement with pop-up banner
- Increased Page Views
- increased average time spent on the site
- Increased CTA Clicks
Result Driven
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- Branding and identity
- Websites and digital platforms
- Content strategy for social media
